Organic Marketing Specialist

About Hatica

Hatica is a venture-backed fast growing SaaS startup focused on building an engineering analytics platform to help development teams drive productivity, alignment and well-being. It was founded in 2020 by a strong team from Georgia Tech, IIT, and Uber. We operate as a fully distributed organization of high performance and inclusive teams.

Key Responsibilities:

• Create and execute Whitehat strategies to increase the number of backlinks to increase organic traffic.
• Promote content produced by the content team to increase traffic and visibility (Organic & Paid).
• Use advanced Google search techniques and queries to find link opportunities.
• Use qualitative and quantitative sources of data to develop and execute a conversion rate optimisation strategy.
• Develop hypotheses and build and execute A/B or multivariate tests according to the optimisation strategy.
• Support growth in organic site traffic and optimize site conversions by closely working with the content, demand & product marketing team.

What We’re Looking For

• 2+ years of organic/ growth marketing experience in the SaaS Industry.
• Experience in building backlinks and promoting content (Organic + Paid).
• Experienced and knowledgeable with CRO tools to set up, launch, develop A/B tests (Optimizely, Optimize, VWO, etc).
• Experience with research tools including HotJar, CrazyEgg, Freshmarketer, or other similar tools.
• Strong grasp of ROI with an analytical mind to mine data for insights and generate hypotheses for constant and fast iteration testing.
• Strong analytical and communication skills.

Benefits

• Work with the best and brightest on a global cutting-edge SaaS product
• Performance oriented culture built on fairness and inclusivity
• Competitive Compensation
• Flexible work hours
• Fully remote team, work from anywhere
• Monthly work-from-home stipend for your work setup